Safety Insurance was pursuing growth - expanding its product portfolio while improving customer retention and acquisition. AIA helped the regional carrier establish the data management, governance, and data quality foundation needed to support it.
Achieving the company's growth objectives required a deeper understanding of existing policyholders and the ability to identify the characteristics of profitable customer segments. The organization recognized that its existing information environment was not positioned to support these goals - and engaged AIA for an independent assessment of its enterprise data management capabilities and a roadmap for modernization.
Customer information was spread across multiple systems, preventing a complete view of the policyholder.
Data management practices lacked enterprise coordination.
Data quality issues limited confidence in reporting and analytics.
The governance framework, processes, organizational structure, and enabling technologies needed to manage information as a strategic asset were lacking.
Agile Insurance Analytics conducted a comprehensive assessment of the organization's enterprise data management environment - evaluating its data governance, data quality, organizational capabilities, business processes, and supporting technologies.
The engagement provided executive leadership with a practical strategy for transforming enterprise information into a strategic business asset.
Established the foundation for a trusted, enterprise-wide view of the customer - enabling improved retention, targeted marketing, and profitable growth initiatives.
Defined the governance framework, organizational structure, and data management capabilities needed to support future business expansion and new insurance products.
The phased roadmap became the blueprint for the company's enterprise data management program, including data quality improvement initiatives driven by the profiling effort.
AIA helped Safety Insurance move from fragmented data practices toward a structured enterprise data management program designed to support customer insight, improved data quality, and profitable business growth.
AIA helps insurers assess data management capabilities, strengthen governance and data quality, and build roadmaps that support customer insight and profitable growth.